Only tested strategies are puts into practice by web development company for designing and developing website. A website represents a business and is a lifeline, which connects it to its target audiences in the digital world. Greater traffic means better recognition and in the long run a commendable transformation rate. This would enhance business and add to profit. Hence, a site has to perform its best at all levels, starting from attracting the audiences, to retaining it and then transforming audiences to a client. As a result, it is necessary that web design company develop a site that would have:
1) Higher Ranking in the Search Engine
2) Faster Load Time
3) Smart use of attractive platforms and application to draw clients and improve ease-of-use
4) Information for client from which they can benefit
More or less, these above characteristics allow organizations to get ahead of their competitors. And from above characteristics, the most crucial one by which web users is enamored with, is speedy websites. It means site has quality, saves time and performance rate is better. In addition, search engines as Google include website speed algorithms to rank site.
What web development company does to achieve faster load time? The best web development company applies the following steps:
1) Initially, developers from reputed web development company test out speed of client site. Based on report, different development and designing changes are incorporated that would bring positive improvement for any site.
There are free tools available on the internet to analyze page load time. For instance, Pingdom, Page Speed add-on of Firefox and Web Page Test are available. These tools are utilizable on any browsers to assess page performance. In addition, tools such as Page Speed provide user suggestions on how to fix site issues regarding slow down of speed.
2) From designing point of view there are lots of changes that can be incorporated to optimize image usability in any given site. Site speed is greatly influenced by image format. Too large an image will increase the site load and it would take greater time to load the site online. Only the best web design company is well versed with different formats of image that decrease file size dramatically.
For instance, if logos only have few colors then GIF is ideal. However, if the picture includes details and extensive use of colors then JPEG is best. PNG is chosen if the image is of high quality and transparent in form.
3) Similarly, developers of a reputed web design company can scale down images of a site by setting appropriate width and height attributes in the image within the <img> elements of HTML.
4) Image dimensions can be reduced to 100x100px image from 700x700px image. There are editing tools for this purpose such as Photoshop.
5) Besides, loading time is also reduced by compressing and optimizing site content. HTTP compression is tried by best web development company to provide faster transmission and better use of bandwidth. Instead of several larger files, only a single smaller file is transmitted in this procedure when request is placed.
6) Other techniques include:
- Putting stylesheet at top
- Putting script references at bottom
- Caching Web Pages
- Reducing 301 redirects
Experience and techniques add better feasibility to chances that the site can become better. Hence, one should always recruit reputable web design company.
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