The primary objective of a website is generating revenues. Keeping this in mind a website design company must innovate ways by which its creation is commercially viable. It must always be remembered that a webpage is to be created with ‘customers’ and not just ‘readers’ in mind. In this age of globalization, it is important to use online marketing techniques effectively to generate maximum business by using limited resources and in the fastest possible time.
The basic requirement of online or internet marketing is a thoughtfully designed web page that is informative, attractive and interactive. It is a highly specialized job that needs involvement of professional web development companies. Leading companies in this segment appoint qualified graphic artists, content writers, designers and developers to create a commercially worthwhile website. Google Analytics for the convenience of these professionals have some tips to offer which could lure more number of serious buyers to your webpage.
First impression is the last impression – This is not only true for humans but also for web pages. Studies have revealed that it takes about a couple of seconds to attract or repulse a visitor from an internet site. Exceptional layout, lucid content and vibrant images add to make a marketing site enjoyable. Any deviations from these could make readers irritated, bored and move away form a web page for good. A definitive way of checking readers’ interest is through a ‘bounce rate’. A high bounce rate indicates a low readability.
Create a landing page that is exceptional – Statistical records reveal that not more than 40% of visitors lands at home page. Though home page is an important place to start navigating a site, other pages must never be neglected while being optimized. Google Analytics suggests that every page needs to be evaluated in terms of number of visits, bounce rate, and time spent. Based on these parameters designers and developers could determine the layouts and patterns of high performance pages.
Always have an eye on the end result – The primary objective of any webpage, as already stated, is its revenue generation capability. Your purpose of creating an internet site goes to waste if it fails to generate adequate business. The main purpose of attracting visitors to your site is to get business out of them and just keep them as happy readers. This charting of a visitor’s mentality from just being a casual reader to a dedicated customer requires ingenuity and involvement of professional web designers, developers, artists, and writers. Lead generation, online bookings, and increased revenues are pertinent indicators of a successful web page design.
Make web designs in such a way that it offers equal opportunity to every category of communication device – In this age of mobile communication it is essential to create websites that are accessible by both mobile appliances as well as desktop communication devices. It is important to make your web pages user friendly to mobile phone users as they constitute a significant percentage of prospective buyers. Nearly ten percent of visits to an internet site come from users of hand held communication devices.
Segment your visitors – A thoughtful website design company should segregate all visitors to a site through processes of referrals, organic search, number of visitors, and visitor behaviour. For instance, landing page behaviour is a crucial indicator of customer segmentation.
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