4 ESSENTIAL WEB DESIGN PRINCIPLES FOR INCREASING CONVERSION RATES
The design of your website is the most important thing that essentially carries the dignity of your business. It is also considered one of the major obstacles between the traffic to your website and the bottom of your sales funnel. It can make a huge difference in conversion rates, therefore, using it properly and ideally is always suggested. Your web design can greatly impact the image of your brand along with the credibility of new sales prospects. Users will take less than a second to form an image of your website and mostly, it is determined by the design of your website. This is why eCommerce website design companies in Kolkata always direct you to make the design attractive and professional with intuitive navigation only for the users on the internet.
Principle of Web Design
Read below to know in detail about the major principles of web design that will exclusively help you boost conversion rates.
Keeping It Simple
This principle is counted among the most popular and effective principles of web design. The simple an action you need to take, the more likely users will get accustomed to it. Simply, avoid the impulse most web developers have for adding as many details or information as possible on your website, especially the homepage. Make sure the content you are creating is leading the entire website rather than confusing users. If they are confused, they will move back which will be affecting your conversion rates negatively.
Always keep your texts short and simple for people to understand fast what you mean through your services. Alongside, if you are writing something that looks like a book, reserve it for your blog posts. You also need to understand that even if you are writing something like that, it should be covered with well-spaced sentences. They also should be scannable, and easy to read and digest. Any eCommerce website development company in Kolkata can help you get through this aspect efficiently.
Making Good Use of White Space
White space is one of the most useful and influential aspects of web design. It can also be called negative space. As the name goes, it is simply the blank space between the elements showcased on your website – Texts, Calls To Action (CTAs), graphics, and design elements. The ratio of white space to texts and images usually affects conversion rates that essentially lets users take less visual and mental stress. Thus, always use sufficient white space between the content and elements on your web page for making it look cooler, attractive, and less discomforting for users.
Increasing Website Load Page
Your website can undergo a huge influence on your conversion rates. It is to acknowledge that the longer your website takes to load, the more your bounce rates increases. Internet users do not support websites that showcase a longer loading speed. They simply are not generous or forgiving in such circumstances. Nearly half of the entire population on the internet does not have the patience to wait longer for a website to open fully. But if you are looking forward to increasing conversion rates, create images, GIFs, and videos in large sizes so that the loading becomes longer. This undoubtedly is very helpful and the trick is also suggested by eCommerce website design companies in Kolkata.
Considering the F Pattern
Most users follow the F pattern when browsing a website. This simply means that they scan from left to right, focusing more on the top, middle, and left sides of a page. They do not focus on areas of your web page. The F pattern has always worked the best for web pages with dense copies like blog posts. This pattern is also compared with the Z pattern. Unlike the F pattern, the Z pattern is suitable with sparse copies for web pages while focusing on a singular pattern like CTAs. The F pattern works effectively on your homepage and landing pages. It can help you drive more conversions, as proven.
Almost all eCommerce website development companies in Kolkata are well-versed with the above-mentioned principles of web design. They can ideally help you make your website much more attractive and professional while increasing your conversion rates.